BDO's Salim Biskri on customer loyalty | BDO in Australia posted on the topic | LinkedIn (2024)

BDO in Australia

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Competing for customer loyalty: BDO National Leader of Retail, Salim Biskri, talks to The Australian, explaining that inflationary pressures were pushing businesses to think hard about how to retain their customer base, as cost of living forced households to reconsider spending choices.He said there had always been a traditional approach for loyalty programs around discounts and promotions but changing customer demands meant some retailers were beginning to review that strategy.“Today’s loyal shoppers want brands that acknowledge and reward actions beyond the purchase. So I think you need to recognise them for doing something that promotes the brand,” he said.That was particularly true of Generation Z consumers, who were looking “for more than just pricing”, Mr Biskri said.“Those customers will be looking for personalisation and an experience or added perks for their loyalty.”As a result, he expected that tailored offers to customers would become more common as more businesses had access to significant data points.Subscribers to The Australian can read the full article:https://lnkd.in/gHmMD6jG#customerloyalty #retail

The battle for your loyalty and travel dollars https://www.theaustralian.com.au

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